Design Research Methodology: Primary Research

25.5.2023 - 25.6.2023 / Week 8 - Week 12
Sylvia Lau / 0356130
Bachelor of Design (Hons) in Creative Media
Design Research Methodology / Primary Research

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INSTRUCTION

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Primary Research

Week 9

We were briefed about the next task during the previous class. In this task, we had to design our own instrument. There were two types of methodology, which were quantitative and qualitative. We could choose to conduct our research by selecting one of the methods or both. 

My decision was to use quantitative method, which was a questionnaire. After making the decision, I began to think of the questions that I wanted to ask in the questionnaire. 

These were the questions that I could think of for my questionnaire. During the consultation, my lecturer suggested me to find a wider target audience because my first decision of target audience was the anime society club on campus. She told me to search for anime forum groups and joined them, which allowed me to approach different anime viewers.

Week 10

Before the consultation, I had moved my questions to the form. I forgot to save the draft, so basically my first attempt of the form had a lot of problems that were pointed out during the consultation. Firstly, the questions I design were all open-ended questions, which were not relatable to quantitative method and it would be hard to arrange the collected data. Secondly, the questions in the previous few topics were all unrelated to the survey's main focus, and the main purpose of this questionnaire was unclear. 

After getting the feedback, I reworked on the form by adding some selections, rearranging the questions, and reconsidering the relevance of the questions. 

Week 11

I showed my corrections during the consultation and I still needed to rephrase the questions because some of them were biased. Other than that, some questions should change to open-ended questions to let the respondents provide more opinions or change the styles of questions like multiple choice grid, linear grid other than checkbox, or multiple choice. 

After finalizing the form, I posted it to the forum groups that I had joined on different platforms. 

My lecturer also asked me whether I had another method for this primary research. So, my opinion was to do an interview with the video creator who did anime reviews on Youtube because they had more experience watching anime and could provide a more detailed analysis of anime content.

These were the questions that I wanted to interview them. Before sending the questions, I needed to send a request mail to them that was provided in the teams. 

Week 12

For this week, I needed to arrange the data collected and documented them in a slide. The slide was a template that I found online.

Final Submission: